Personalization has spearheaded the beauty industry with innovations in AI, AR, 3D Printing, Formulation, Smart Devices and even DNA Analysis. The tech evolution, desire for customized products / services / experiences, as well as the inherent and ever more important role of data in our lives, are driving this movement.77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester, 2019). ‘The beauty industry is valued at $532b, which means that so much more can be done in terms of personalization. There is a huge opportunity for brands and retailers to make more money and enhance customer experience’ (Philips, 2019).In this fiercely competitive market, personalization technology is the key to completely transforming customer engagement, brand loyalty, data-driven recommendations and customer experiences. With personalization aiding everything from formulation and product development to advertising and customer experience, now is the time to update your strategy.The Personalized Beauty Summit brings together the innovative change-makers and market leaders in the technology and beauty industry for 2-days of unmissable learning on the evolution of tech innovation. Join us in going beyond “gimmicky” personalization tools and delving into how you can personalize haircare, cosmetics, skincare and how to create personalized experiences in-store, online and at home - ultimately helping you become a digital first beauty company.